As social media infiltrates our daily lives, it’s also becoming an important part of the way we travel.
I recently came across this SM platform from FACON social that they claim will #optimize your #social media efforts. Anyone out there that has tried it? Comments?
Great campaign by KLM - they’re sharing the love.
1. Friendly and non judgmental
2. Consistent
3. Eager
4. Happy
5. Helpful
6. Smart
7. Playful
8. Loyal
9. Persistent
Funny video with a real message: Social Media is all about the relation and don’t you forget it.
Social media facts you should consider
- 50% of world’s population is under 30
- 96% of Millenials have joined a Social Network
- Facebook tops Google for weekly traffic in the U.S.
- Social Media has overtaken pornography as the #1 activity on the Web
- “We don’t have a choice on whether we Do social media, the question is how well we do it.” – Erik Qualman
- If Facebook were a country it would be the third largest, behind China and India, and ahead of the United States.
- A U.S. Department of Education study revealed that online students out performed those receiving face-to-face instruction.
- 80% of companies use social media for recruitment and 95% use LinkedIn.
- The fastest growing segment on Facebook is 55-65 year-old females.
- Ashton Kutcher and Britney Spears have more Twitter followers than the entire populations of Sweden, Israel, Switzerland, Ireland, Norway, and Panama.
- 50% of the mobile Internet traffic in the UK is for Facebook.
- Generation Y and Z consider email passe’.
- Some universities have stopped distributing email accounts — Instead they are distributing eReaders, iPads and Tablets.
- YouTube is the second largest search engine in the world.
- Wikipedia has over 15 million articles and studies show it’s as accurate as Encyclopedia Britannica (and of course it’s free) as opposed to … for a good set. And 78% of these articles are non-English.
- There are over 200,000,000 blogs.
- Word of Mouth has become World of Mouth.
- 25% of search results for the world’s Top 20 largest brands are links to user-generated content.
- People care more about how their social graph ranks products and services than how Google ranks them.
- 78% of consumers trust peer recommendations … only 14% trust advertisements.
- Only 18% of traditional TV campaigns generate a positive ROI.
- 60 million status updates happen on Facebook daily.
- We no longer search for the news, the news finds us.
- We will no longer search for products and services, they will find us via Social Media.
- Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
- Successful companies in social media act more like Dale Carnegie and less like Mad Men …
Listening first, selling second.
(via brandishcreative, dorkvader)
"Ultimately, we are about connecting with the consumer where they are, We started with notion that this was about publishing to them with the right message and at the right time. We’ve quickly evolved to a focus on conversations and engaging them to participate as opposed to using new media in traditional ways."
— Nike’s Global Digital Brand and Innovation Director Jesse Stollak. Full story.
