The World’s Tweets Light Up the Globe in Stunning Live Visualization.
Curators of Sweden is one of the most awarded campaigns in the world
By the end of 2012 we counted the number of awards that we’ve won for Curators of Sweden. We’re now up to a staggering 28 national and international awards. This is a fantastic figure but even more so if you realize that this includes wining a Grand Prix in Cannes for creativity and determination and a gold medal in Effie Awards for efficiency in communication. Recently, the advertising guru James Hurman wrote a story about this in the gunnreport.com. This is great reading and amongst others he claims:
”Going all the way and winning a gold award at either Cannes or the Effies is bloody difficult. Of the hundreds of thousands of campaigns produced around the world this year past, 141 were creative enough to win a Gold Lion and 300 were effective enough to win a Gold Effie”
”And winning both – taking home a Gold Lion and a Gold Effie for the same campaign – is a delicious rarity. A high watermark of human achievement in creative communications, and the kind of work we’d all love to be able to stake our names to.”
I’ve also been following how Curators of Sweden has spread over the Internet like wild fire. In October last year you would get 69 000 hits on the term “Curators of Sweden”. Today you’ll get a slightly higher number: 297 000 hits! And the PR value is closing in to 40 000 000 USD. Klout Score has been as high as 80.
It makes you proud doesn’t it. And its all due to a great collaboration between Volontaire, VisitSweden and The Swedish Institute.
Here’s the list:
Cannes Lions International Festival of Creativity
Silver Medal in Cyber
Silver Medal in PR
Grand Prix
Clio Awards (International)
Gold Medal in PR
Travel & Lesiures SMITTY’s Social Media Awards (International)
Best Use of Social Media Platform
Golden Egg (Sweden)
Golden Egg in PR
Silver Egg in Digital
Digital Communications Awards (European)
Gold Medal in Instituions category
Effie Awards (European)
Gold in Small Budget category
Alimara 2012 (Spain)
Award for a unique and innovative venture in the new media
The One Show (International)
Bronze in Interactive (Social Media/Micro blogging)
London International Awards, LIA
Gold Medal in The NEW Category
Bronze Medal in Digital – Use of Social Media
Cresta International Advertising Awards
Gold Medal in Digital Recreation and Tourism
Premios Territorio & Marketing (Spain)
2:nd price in Best Destinations Campaign
TRIP Awards (Sweden)
Best Marketing and Distribution
Spinn Awards (Sweden)
Gold Medal in Word of Mouth
Gold Medal in Social Media Campaign of the Year
Gold Medal in Innovation of the Year
Digital Marketeer of the Year 2012 (Sweden)
Maria Ziv for VisitSweden
EPICA
Bronze, Social Networks
Media Innovation – Alternative Media
To Morrow Awards Fall 2012
Winner
100-Wattaren (Sweden)
First price in Smart category
First price in International category
Eurobest
Gold medal in Best use of social media
Gold medal in Vial Marketing
Silver medal in Best se of social media marketing
This is our case film for Curators of Sweden.
Sweden’s people have officially taken over the @sweden Twitter account — and with the blessing of the Swedish government. One Swedish citizen will control the handle each week, tweeting about whatever they’d like, as part of a new project called Curators of Sweden. “No one owns the brand of …
When I was a student at the university (some years ago) me and a friend wrote a paper on the subject of how the new media had the ability to connect people cross the globe and contribute to democratic insights and actions. The professor thought that we had smoked crack and he didn’t understand this at all. I’d love to call him up today and politely say “I told you so!!!”. This film illustrates graphically the Twitter flow during the Egyptian Revolution. Put that in your pipe and smoke it Professor X!
