Humanity is connected like never before. In fact, recent white papers have concluded that the proverbial “six degrees of separation” is now down to four because of social networking and mobile phones. It’s not hard to imagine that the true promise of a connected…
The results from Havas Media Group’s 2013 Meaningful Brands study statistically demonstrate that meaningful brands outperform the stock market by 120%. It demonstrates, in hard financial terms, how the relationship between people and brands can benefit from measuring, communicating and delivering increased wellbeing.
This blog is dedicated to the art of communication and the mistakes in between. I'm driven by context, creativity and the social media revolution. I'm based in Stockholm and I work with communication on a global arena on a daily basis.
Name: Johannes Karlsson
Work: Electrolux, PR Manager Social Media EMEA.